The songs will be in your playlist for months to come. It now has to be seen if poor word-of-mouth would do anything to hamper its box-office outcome.Shaandaar Music Review | Shaandaar is one of the top albums from Amit Trivedi. With a solo release on Dussehra and a 4-day weekend, all factors seem to have worked for the movie. The marketing team also made most of the festive time with the actors being a part of the garbha night events and once again, integrating the songs from the movie in one form or the other, making it go viral in the public. Moreover, Shahid as the judge of popular dance reality show ‘Jhalak Reloaded’ around the same time helped the promotional campaign immensely with umpteen opportunities available to promote the movie and its songs. Visits to radio stations, cities across the country along with some rigorous promotions on social media platforms by all involved in the movie contributed to generating astounding buzz pre-release. The promotional events have been consistently news by itself for the unusual, fun and comfortable chemistry of the lead actors, enhancing the fun quotient of the movie. Songs like ‘Shaam Shaandaar’ and ‘Gulaabo’ have consistently stayed on the chartbuster list. Music is one of the major strengths for a movie like Shaandaar and it also became the highlight of almost all its promotional activities. This was followed by the strategic launch of each song from the film at separate events or on social media. Then released the trailer which struck the right chord with the audience who bought it for what it appeared- a fun modern day fairly tale romance. The makers inarguably upped the curiosity levels with the dreamy look of the first poster and the anticipation around the movie has been up-the-hill ever since.Īnd here it is!!!!! #Shaandaarfirstlook shahidkapoor and aliaa08 like never before!!!. Producer Karan Johar released the first poster on Twitter in August and the fans couldn’t get enough of seeing the lead stars together in one frame, tagging them as one of the cutest on-screen couples in Bollywood. Fans took to Twitter to demand the release of the first poster and trailer of the romantic comedy, making the hashtag #Shaandaarwaitiskillingus trend on social media. The promotions unofficially began with Alia revealing the first look of the movie on Twitter in July which went viral. In short, the movie was packaged perfectly. The film from the beginning was positioned around the concept of destination wedding, to be shot entirely in exotic foreign locations like London & Poland. Shahid’s father Pankaj Kapur, playing the role of Alia’s father and Shahid’s half-sister Sanah making her Bollywood debut as Alia’s sister, added to the allure of the film. Alia too has been on the top of her game for a while now leaving no reason to doubt her fan base.
Same was true for Shahid Kapoor, after his stupendous performance in ‘Haider’. To say, that after an exceptional movie like ‘Queen’, audience was all ready to take in what Vikal Bahl had to offer next, would not be an understatement. You had this adorable new on-screen couple in a movie to be directed by Vikas Bahl of the ‘Queen’ fame and produced by Anurag Kashyap, Vikramaditya Motwane, and Dharma Productions. The pre-release buzz for the movie was phenomenal. Shaandaar is the perfect example of a movie which with no storyline but all possible glitter still manages to shake the box-office in today’s emerging age of content-based cinema. Yet the box-office potential already looks quite favorable with the numbers of the 1 st day collection coming in as 13.1 crore. There is nothing Shaandaar about this film and it only makes the audience ask over and over again why it was made in the first place.
Bankable stars like Alia Bhatt & Shahid Kapoor, film positioning around the unusual yet attractive theme of ‘destination wedding’, catchy music and finally, the rigorous promotional activities surrounding all these 3 elements has managed to get the audience to the theaters for a movie like Shaandaar.
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